Omaha-Council Bluffs Metro Profile

As you’re digging into the data, we’ve put together a snapshot of the Omaha-Council Bluffs area. Understanding these demographics can help better illustrate the changing and diversifying needs our region faces, while shedding more insight and awareness on the make-up of individuals and populations within our community.

The Omaha-Council Bluffs Metropolitan Statistical Area (MSA) includes Douglas, Sarpy, Saunders, Cass, and Washington Counties. In Iowa, it includes Pottawattamie, Mills, and Harrison Counties.


There are 886,157 people living in our area, of which 51% are women and 49% are men. The US Census surveys provide only two options for gender: male and female.

Race & Ethnicity

Census data breaks down demographic information by a person’s race and ethnicity.

The Hispanic population grew by 93% between 2000 and 2010 according to the Regional Equity Profile. Looking to the future, it is estimated that by 2040 69% of the population will be White, and 39% will be people of color.



Of languages spoken, 89% of people speak only English and 11% speak at least one other language in addition to English. Seven percent speak Spanish, 2% speak an European language, 1% speaks an Asian or Pacific Island language, and 1% speaks some other language. Children who are four years of age or younger are not included in these numbers. People living in the Omaha- Council Bluffs area reported 106 different countries of ancestry. Of the 60,774 people living in the metro who were born outside of the US, 53% were born in Latin America, 9% in Europe, 28% in Asia, and 9% in Africa.


Since 2009, the percentage of people with a high school diploma or equivalent has slightly decreased and the percentage of people with some college, or a college degree, has increased.


In the Omaha-Council Bluffs metro, 72% of people age 16 and older are in the workforce, and 6% are unemployed.


The median household income is $57,357. One in 5 households (20%) make less than $25,000 per year and 23% of households make more than $100,000 per year.


The overall poverty rate is 12%. Youth under 18 have the highest rate of poverty at 17%. The rate for adults 18 to 64 years old is 11% and 7% of people 64 and older are living at or below the poverty line. Poverty has been growing since 2000.

The number of people who live at 200% above the federal poverty line (considered low income), 100% of the federal poverty line (at poverty level), and 50% of the federal poverty line (deep poverty) have all increased at rates significantly greater than national poverty rates over the same 14-year period.


In the metro area, 66% of housing units are owned and 34% are rented. Of those who pay rent, almost one-third (29%) pay less than $550 per month. Almost one-third (29%) pay more than $800 per month for rent.

Sixty percent of houses in our community were built before 1980; almost one-fourth (18%) of the housing stock was built before 1940. The median value of a home is $145,900. Of all homes, 72% are valued at less than $200,000.

Source: US Census American Community Survey 2014 5 Year Estimates, from the following tables: B02001, B03002, B01001, S1601, S2301, DP03, S1701, B25056 & DP04 and Equitable Growth Profile for the Omaha-Council Bluffs Region.

The Landscape | A data-driven reflection of the Omaha-Council Bluffs area.
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